Close-up of a grey iguana with textured skin, perched on a surface with a plain background.
Black background with white diagonal striped pattern.

Project Profile:

Chuckwalla Digital

In-house rebrand and website redesign supporting a growing, SEO-focused digital marketing agency.

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Website homepage for Chuckwalla Digital featuring a smiling man talking on the phone, with bold text promoting online presence optimization and a pink 'Claim Your Spot' button.
A large yellow cardboard box with the word 'FRAGILE' written on it in black letters.

Background

This project was a ground-up rebrand and website redesign completed in my role as in-house designer and developer for a long-standing digital marketing agency.

The previous site had served the business well for over a decade, but no longer reflected the agency’s growth or evolving focus on SEO-driven strategy. While functional, it had become visually dated and difficult to navigate. The goal of the redesign was to create a clearer, more modern experience that aligned with the agency’s current capabilities and future direction.

A minimalistic lime green banner background.

Scope

Website | Brand Package | Logo | Marketing Materials | Iconography

Building the Brand

A bright yellow-green banner or strip against a plain background.

The project began with a new logo and color palette inspired by the company’s namesake, the chuckwalla lizard. Resilient, distinctive, and native to the Southwest, the chuckwalla reflects both the agency’s roots and durability.

Real Chuckwalla

Close-up of a large iguana with detailed scales, lying on a surface with a plain background.
Three yellow arrows pointing to the right with black outlines.

Old Logo

New Logo

Credit: Los Angeles Zoo

A stylized letter 'G' designed with geometric blue shapes and small purple squares on a black background.
Silhouette of a maroon-colored lizard.
Three yellow arrows pointing right on a black background.

Visual Strategy

A bright yellow rectangular banner with no additional details.
A yellow geometric shape resembling a polygon or a stylized speech bubble on a black background.

In an industry saturated with cut-and-paste templates, my goal was to create something clearly bespoke while still aligning with established expectations in digital marketing. I wanted the brand to stand apart without feeling unfamiliar.

Colors

Turquoise was a natural anchor for the palette, grounding the brand in its Southwestern context. Bright fuchsia - adapted from the agency’s original color scheme - was introduced as a bold counterpoint. The combination felt unexpected within the tech and marketing space, which was precisely the appeal, giving the agency instant recognizability across the website, marketing materials, and even branded swag.

Brand guidelines infographic by Chuckwalla Digital showing style elements and iconography categories, with color samples, text styles, and icons for geographic, SEO, branding, marketing, creative, development, leads, security, and Google.
Brand guidelines document titled Chuckwalla Digital with typography, logo, and color palette information. It displays font styles, logo variations, and color swatches with hex codes.
Yellow 3D arrow pointing to the right on a black background.

Assets

I created organic, curving forms that offered flexibility and visual energy. These shapes help guide attention toward key content and translate seamlessly into subtle animations on the website. A pixel motif was woven into both the logo and custom iconography, quietly reinforcing the agency’s technical foundation while tying the system together visually.

Website

Blank green background with a yellow stripe at the top.

The website was designed to support both clarity and conversion, making it easy for visitors to quickly understand services and take action. Clear service cards highlight return-on-investment metrics, supported by case studies and client reviews that build credibility and trust. A dedicated blog was incorporated to support ongoing SEO efforts, while streamlined calls to action—paired with a Calendly integration on every page—remove friction and make booking conversations simple and intuitive.

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View XD Mockup
A digital marketing agency website homepage featuring a smiling man talking on the phone. The site promotes services including web design, SEO, brand creation, reputation management, lead generation, and Google Ads. The section highlights proven results with a case study showing a 22% increase in web traffic, 345 new leads, and 50 deals closed, accompanied by a photo of a woman in a red blazer.
A webpage from Chuckwalla Digital showing their services section with six services listed: Web Design & Development, Search Engine Optimization, Brand Creation, Reputation Management, Lead Generation, Google Ads. Below, there's a call to action with the message 'Ready to Grow? Let's Talk' and an illustration of a plant sprout in a coin pot.
Screenshot of a webpage for Chuckwalla Digital featuring results articles, including a profile photo of a smiling man in a suit, an image of a woman in a red blazer, and a photo of a person holding electrical tools.